The Greater Boston Convention & Visitors Bureau (GBCVB) announced at its Annual Meeting this week a new organisational name and corporate identity: Meet Boston. Meet Boston is launched alongside the unveiling of a new tourism campaign.
“Tourism is integral to the Boston and Bay State economy, and it was time for us to further invest in promoting all that we have to offer, to draw large-scale, international events to Boston. Boston is a global city that always deserves to be on the world stage,” said Martha J. Sheridan, President & CEO of Meet Boston. “We have five-star hotels, world-class venues, art exhibitions, incredible professional sports teams and 23 diverse neighbourhoods where 76 different languages are spoken. We also have 400 years of history that is not to be forgotten as we look to the future.”
Meet Boston plans to introduce vibrant, energetic campaigns to invite all travellers – whether they be families, solo travellers, friends on getaways, or marathon runners to experience the many unique sides of a destination that never gets old.
The inspiration for the ‘Boston Never Gets Old’ campaign draws from two major truths: Boston is still forging its identity, and Boston is a city that was built by motion and is designed to stay in motion. The campaign includes dynamic creative visuals that illustrate Boston’s arts, culture and food scene that will feature surprise ambassadors from the sports and entertainment industry.
Guiding principles for Meet Boston are;
- • Be Inclusive
- • Be Newsworthy
- • Be In Motion
- • Be Historic
- • Be Transportive
- • Be Proud.
These pillars highlight Boston’s history-making, innovation, authenticity, vibrancy, culture and quirkiness all in one. The campaign also demonstrates how Greater Boston is ever-evolving and ever-changing, where visitors can play, feel, discover and experience a city that is always in season.
The new Meet Boston name and website – www.meetboston.com – and the new tourism campaign are live now. Creative assets are available at the link here.
-ENDS-
For further information, interviews and images from Meet Boston, please contact
Caroline Donaldson-Sinclair at Travel & Tourism Marketing Ltd
caroline@ttmworld.co.uk or call 07917 251599
For travel trade enquiries, please visit www.ttmworld.co.uk, email sara@ttmworld.co.uk or
call +44 (0)208 313 1717
ABOUT MEET BOSTON
Meet Boston is the primary private sector marketing and visitor services organisation charged with the development of meetings, conventions and tourism-related business, with a goal to enhance the economy of the Boston metropolitan area, and to drive visitor dollars to all of greater Boston’s diverse neighbourhoods and communities. Meet Boston is a not-for-profit, membership-driven sales and marketing organisation comprised of over 900 companies in Boston, Cambridge and across New England that depend upon the visitor and convention industries for their own success and growth.